HELE is a new petroleum retail brand in the Hawaiian islands, which was born out of the acquisition of the Tesoro brand by PAR Hawaii back in 2015. HELE, which means “to go” in Hawaiian, is a local brand with tremendous appeal. Kraido developed a new petroleum forecourt experience and design for the HELE brand, including nighttime accent lighting and proprietary dispenser valances, all of which communicate speed and convenience, with a contemporary look and feel. Read more here!