Texaco is an iconic brand that has been around since 1902. Chevron, who owns Texaco, engaged Kraido to design and develop a new retail forecourt experience to help modernize and revitalize the Texaco brand. The first prototype was unveiled in Austin, TX at the Chevron Retail Marketer’s Convention. The new design features the Foldover - a bold new image element that provides street awareness and distinction.
Kraig Kessel participated again for the third time as a juror for the 2022 Spark Awards. This highly acclaimed design award contest involves judges who are design industry leaders to judge the most innovative designs across multiple disciplines. View the winning designs and deserving entries at sparkawards.com.
Kraido developed a new store interior design for the c-store chain Allsup’s, which was featured in the March/April 2023 issue of VMSD magazine.
Kraig Kessel joins other design industry thought leaders to judge the year’s most innovative designs at the 2020 Spark Awards! View the winning designs and deserving entries at sparkawards.com.
We celebrate our own, Tom McCune, for being elected to the Belmont City Council. Tom has proven his dedication to the Belmont community for over a decade by serving the Planning and Finance commissions. We look forward to seeing Tom bring even more positive change to Belmont!
Tom McCune, CFO of Kraido, shares his family’s story of surviving the Spanish Flu at the American epicenter in 1918. McCune’s story reminds us to appreciate our modern luxuries and technology as we continue to navigate the COVID-19 pandemic.
Brick-and-mortar environments are evolving, compelling retailers to develop contemporary signage and graphics programs to stay relevant. Kraig Kessel comments on what this entails for print service providers.
Retail is not dead, despite what you might read in all the headlines, especially with retailers going out of business and shopping malls closing. Retail is evolving rapidly. Kraig Kessel presented examples of how retail is evolving at the WFX Conference in Minneapolis, along with the implications for large format printers and vendor suppliers.
Kraig Kessel breaks down the fundamentals for effectively working with a contractor. Learn how to improve collaboration and engagement with contractors to finish projects on time, on budget, and in scope.
"One thing brick-and-mortar retailers know is that they can’t rely on ‘build it, stock it, and they will come’ anymore. Consumers expect an experience now.”
Kraig talks to VMSD about the importance of strong customer service within retail environments. Read more at VMSD here.
Kraig Kessel of Kraido and John Matthews of Gray Cat Enterprises co-wrote the cover article, “Store Design for the Retail Environment,” that was recently published in the Ohio Petroleum Marketers & Convenience Store Association magazine. Cover page of the magazine is an interior shot of the store design and the article is located on pages 10-15 in the link below. How do you create a new store vision for your chain while simultaneously running your day-to-day business? Kraig Kessel and John Matthews discuss 7 key items to consider when making your store vision a reality.
John Matthews and Kraig Kessel discuss with Convenience Store Decisions how to understand your industry, talk to your customers, and other ways to create a successful new store vision. Read the the article here!
Listen to Kraig Kessel discuss a new approach to convenience store retailing. Read more here!
Video courtesy of VMSD
HELE is a new petroleum retail brand in the Hawaiian islands, which was born out of the acquisition of the Tesoro brand by PAR Hawaii back in 2015. HELE, which means “to go” in Hawaiian, is a local brand with tremendous appeal. Kraido developed a new petroleum forecourt experience and design for the HELE brand, including nighttime accent lighting and proprietary dispenser valances, all of which communicate speed and convenience, with a contemporary look and feel. Read more here!
Twenty-two years and still going strong, VMSD’s annual Retail Design Firm Resource Guidefeatures a comprehensive listing of contract design firms, design consultancies, independent designers, and architecture and construction firms from around the world – from the U.K. to India to Argentina and beyond. Read more here!
Photography: Nika Phaniashvili, Tbilisi, Georgia
"Eastern Europe’s Solo, couples banking and concierge services to create a luxury lifestyle experience in Tbilisi, Georgia."
Kraig talks to VMSD about the importance of strong customer service within retail environments. Read more at VMSD here.
"Most retailers still want to build responsibly, but LEED may no longer be the standard"
Kraig Kessel talks with VMSD on what the new benchmarks may be on reducing energy usage within stores and how customers respond. Read more at VMSD here.
Alltown Market is a new concept and new-to-industry store for parent company Global Partners LP. The goal of the design, which debuted in Orono, Maine, was to break the mold of the traditional convenience store by featuring products that appeal to busy moms and millennials. Read story here!
Shop! Insights Center talks to Kraig Kessel on how scalability affects store design. Read more about scalability design and Kraido in Shop! here.
Kraido has re-designed the the mattress buying experience. We partnered together to develop a new brand identity for the new mattress offering. After months of research and design, we are pleased to announce the first of the new stores opening this weekend in Clovis, California. Read more about the opening in Business Advisor here.
