Texaco is an iconic brand that has been around since 1902. Chevron, who owns Texaco, engaged Kraido to design and develop a new retail forecourt experience to help modernize and revitalize the Texaco brand. The first prototype was unveiled in Austin, TX at the Chevron Retail Marketer’s Convention. The new design features the Foldover - a bold new image element that provides street awareness and distinction.
